Privacy policy for personal data protection


Lena Maria Produktion AB (VAT number SE556597596501) strives to process personal data in a correct and trustworthy way in connection with you visiting our websites: and our course platforms with their own URLs on and

This privacy policy contains information about what information is collected in connection with your use of our websites, as well as general information about how we process personal data.

The purpose of this Privacy Policy is to inform you about your rights, as well as our guidelines and procedures for processing the personal data we collect about you through your use of our websites.

The privacy policy is subject to Swedish law and will be updated over time, including in the event of changes in current personal data laws or if the services available on the websites are expanded or changed. We will inform you of changes to the Privacy Policy as such changes require your consent.

Please read the policy carefully to get a clear picture of how we collect, use, protect and process your personal data.


In order to use the services available on our websites, you must give us access to certain personal information. If you do not want to give us access to this information, we will unfortunately not be able to give you access to the desired service.

By using the services on our websites, you confirm that you have read, understood and agree to the content of this Privacy Policy and to our processing of your personal data.

You can withdraw your consent at any time by contacting us. However, be aware that this may mean that we can no longer provide you with our services.

If children under the age of 16 have provided us with personal information, we will delete the information as soon as we have been informed of this. Guardians are encouraged to contact us if applicable.

Personal data

Lena Maria Produktion AB is responsible for personal data for the processing of personal data linked to our business activities in accordance with the Personal Data Act. The party responsible for personal data determines the purpose of the processing of personal data and which aids are to be used. It is the person responsible for personal data who has the overall responsibility for the processing of your personal data.

What is personal data?

Personal data means information that can be linked to a natural person, such as name, address, telephone number and e-mail address. Processing refers to all use of personal data, such as collection, registration, compilation, storage and transfer.

What personal data do we handle?

By using our services made available on our websites, we will be able to process your personal data, which includes, but is not limited to:

  • Address
  • Payment history, including date and time, amount deducted, payment and credit card information and other related transaction information.
  • User name
  • E-mail address
  • Company Name
  • Information about your use of our websites, such as your search history, which pages are visited
  • Unit Types
  • Contact information
  • IP addresses
  • Comments and activity logs from our course portals (after login)
  • E-mail Tracking
  • Name
  • Browser settings
  • Operating System
  • Password (encrypted)
  • Phone number
  • Traffic

How the information is collected:

We process personal data that you enter via forms on our websites, eg:

  • Contact form or sign up for our newsletter
  • Registration for a free course, webinar or similar
  • Download of eg e-books, guides, templates and the like
  • Purchase of courses, services or products on our websites
  • Comment Field

For what purposes is the information collected?

We strive to handle personal data in such a way that you can feel confident that information about you is processed securely and confidentially.

We process personal data that is necessary for you to be able to use our services and websites

We will process personal data that we receive directly from you or by automatic (eg automatic registration via our servers) for the purposes described below and to be able to offer, monitor and analyse the use of services and websites and to be able to carry out maintenance. and improvement measures.

The purpose of our processing of your personal data is to facilitate and enable your use of the services and websites.

When you provide personal information to access our services and websites, we will process your personal information to:

  • Get access to our products and services
  • Send out relevant information
  • Manage customer service matters
  • Offer you free tips, e-books, guides, etc.
  • Provide you with information about the most relevant products and services for you

We will not use the personal data in any way other than those described above, unless you have given your express consent for other types of use.

How the information is stored:

Information is collected via forms on our website. The information is stored in our CRM system in WebinarJam, Simplero and Active Campaign, which are the systems we use to save customer data and to automate marketing communication.

The information is stored until you request that it be deleted, or until it has been inactive for 2 years, unless the law requires that the information be stored longer than that.

You can request that the information be deleted by contacting us.

How to delete your personal information:

Contact our customer service on e-mail address to request deletion of information.

Transfer of information to third parties?

The personal information is not shared with outside third parties, unless you wish to use payment services from our subcontractors such as Arvato, PayPal or Stripe. These subcontractors may process personal data on our behalf.

In the event that we disclose personal data to organisations that perform services on our behalf, we will demand that suppliers only use this personal data in their service to us and obtain sufficient guarantees from the suppliers so that we can be sure that the suppliers handle your personal data. in a safe and appropriate manner.

All third-party providers with whom we share personal data are bound to follow our guidelines for the processing of personal data or equivalent standards, and comply with the requirements set out in the currently applicable personal data legislation.

Where required by applicable law, or in the event of suspicion that a crime has been committed in connection with the use of our services, personal data we have stored about you will be transferred to the relevant authorities.

In the event that personal data is to be transferred to another organisation in connection with a merger, financing, reorganisation or liquidation of all or part of our business, we do so only if the parties concerned have entered into an agreement where the collection, use and sharing of personal data is limited to the purpose of the transaction, including a provision as to whether or not the transaction is to be carried out, and where the personal data is to be used only by the parties concerned for the purpose of completing the transaction. If another company buys us or our business or our assets, this company will have access to the personal data we have collected. The company will also assume the rights and obligations associated with your personal data in accordance with the description in this privacy policy.

Third Party Links

From time to time, and in our sole discretion, we may include or offer third party products or services on our websites. We may also have links on our websites to other websites that are not controlled by us. These connections are offered for information purposes only. These external websites have their own separate guidelines for handling personal data. We encourage you to read the privacy policies of all the websites you visit. We take no responsibility for the content and activities of any of these websites.


We take the protection of your personal data very seriously. Therefore, we do our best to maintain and take reasonable measures for the physical and technical security of our accounts and information storage sites, to prevent loss, misuse, unauthorized access, leakage or modification of your personal data.

Your personal data is processed on secure networks and is only available to a limited number of people who have special access to the said system, and have submitted requirements to handle personal data confidentially. We use computer systems with limited access, located in facilities with physical security measures in place.

We continuously evaluate our data collection, storage and processing practices, including physical security measures, to protect against unauthorized access to our computer systems.

All payments are handled via a gateway provider and therefore are not stored or processed by our servers. In addition, all payment and credit card information is encrypted via SSL (Secure Socket Layer) technology.

If one of our employees misuses your personal data, this will be seen as a serious violation and will result in us taking disciplinary action, which may include dismissal. If a person or organisation misuses personal information they have accessed in order to assist our provision of services and websites, this will be seen as a serious breach where we will take appropriate action, which may include termination of the agreement between us and the organisation.

In the event of discrepancies regarding your personal information, we will notify you by e-mail within 4 working days.

Transfer of personal data abroad

Your personal data may be transferred within the European Economic Community EEC as well as to other countries which the European Commission considers to have sufficiently far-reaching data protection laws in place in accordance with Article 45 of Regulation (EU) 2016/679. Your consent to this Privacy Policy is also deemed to constitute consent to such transfer.

Your rights

You as a user of our websites have, with the limitations set out in the currently applicable personal data legislation, the right to access your collected personal data and to know how they are processed. You may also demand correction, deletion or restriction of the processing of the personal data we store about you.

You can withdraw your consent at any time, which will result in all data about you being deleted, with the exception of the information that we must retain, for example in accordance with tax legislation when you are a paying customer.


If you want to request extracts, corrections or deletions of personal data, or if you have questions or concerns about this Privacy Policy, our processing of personal data or want to make complaints about our processing of personal data, you can contact us at:

Address: Lena Maria Produktion AB, Ragnars väg 9, 555 92 Jönköping, Sweden


You also have the right to file a complaint regarding the processing of your personal data to the Swedish Data Protection Authority.